Sophie Ellis Bextor opens TUMI travel and lifestyle boutique in London

Sophie Ellis Bextor opens TUMI travel and lifestyle boutique in London

The brand is known to have a very neutral eye for its designs - simple, elegant and functional designs that are chic at the same time.

Your search for travel and lifestyle essentials just got easier - TUMI, leading International brand of premium travel, business and lifestyle essentials just launched their third Central London boutique in Covent Garden in London. This new store is said to bring the "TUMI brand aesthetic to life as it syncs modern sophistication and technical innovation to create an architecturally elevated destination."

iHeart Radio presenter Annaliese Dayes poses at the TUMI launch (TUMI)
iHeart Radio presenter Annaliese Dayes poses at the TUMI launch (TUMI)

The launch was star-studded - guests like Oliver Proudlock, Loraine Pascale, Pietro Boselli, AJ Pritchard, Neil Jones, Ed Lamont, Vanessa Ndlovu and Annaliese Dayes were in attendance and singer Sophie Ellis-Bextor entertained the guests with some crushing live music. Emmy award-winning actor Alexander Skarsgård is the face of the brand. 

Loraine Pascale attends the TUMI launch in London (TUMI)
Loraine Pascale attends the TUMI launch in London (TUMI)

The brand is known to have a very neutral eye for its designs - simple, elegant and functional designs that are chic at the same time. The menu at the launch was just as fancy as it's collection - crab and lobster brulee, oysters Rockefeller, quail egg with porcini and black truffle and rillettes of duck with blood orange marmalade along with Spanish El Moulturo wine was served. 

Singer Sophie Ellis-Bextor entertained the guests with some crushing live music (TUMI)
Singer Sophie Ellis-Bextor entertained the guests with some crushing live music (TUMI)

The brand, which recently celebrated its 40th anniversary is named after a Peruvian icon known to its founder from his Peace Corps days in South America.

Model Vanessa Ndlovu attends the TUMI launch (TUMI)
Model Vanessa Ndlovu attends the TUMI launch (TUMI)

The new store also gave its attendees a sneak peek into the technology behind the designs through a Custom Wall - a live installation showing the personalization options that guests could try. The store itself is a 103 square meter, and its interiors match their design aesthetic - "the ceilings evoke structured scaling with monochrome edging opening-up space. Cream plank floors, echoing the colors from the historic piazza tie the color palette together, whilst bringing the outside in to create a seamlessly light environment."